Author Earnings Takes a Look at the Nook Store, Finds a Lot of Best Selling Indie Titles

Hugh Howey Author Earnings Takes a Look at the Nook Store, Finds a Lot of Best Selling Indie Titles surveys & polls overturned the publishing world's apple cart with his first Author Earning report a couple weeks ago and he's back again today with more unsettling revelations.

That first report looked strictly at the Kindle Store and the top 7,000 best sellers from a number of best seller lists, and today's report turns a similar focus on the Nook Store.

Barnes & Noble hasn't shown nearly the same interest in their Nook Press self-pub platform as Amazon has shown in KDP, so this blogger was deeply curious to learn whether self-published titles would prove as successful in the Nook Store as they did in Amazon's ebook store.

Sure, last year Barnes & Noble reported that 25% of the Nook Store was made up of self-published works, but it was never clear exactly what that meant. And given how much has happened in 11 months since that detail was released, there was no way to tell how the situation may have changed.

It turns out self-published authors have an even stronger presence in the Nook Store than in the Kindle Store. Well over half of the titles on the fiction best seller lists  were self-published:

Author Earnings Takes a Look at the Nook Store, Finds a Lot of Best Selling Indie Titles surveys & polls

That's fantastic news, IMO. Now if only the estimated sales were equally as one-sided. The report goes on to crunch some numbers and reveal that the Big 5 are selling the most number of copies.

Author Earnings Takes a Look at the Nook Store, Finds a Lot of Best Selling Indie Titles surveys & polls

The report goes on to show that the the Big 5 are also generating the most revenue, which probably comes as no surprise. As a rule, indie titles tend to have a lower average selling price and less promotion than titles from the big 5, and that naturally results in a smaller stream of revenue.

But that's okay, because the amount of money that ends up in  indie authors pockets isn't that much smaller than the amount paid to authors who signed with the Big 5.

Author Earnings Takes a Look at the Nook Store, Finds a Lot of Best Selling Indie Titles surveys & polls

Indie authors aren't getting quite as large of a piece of the pie for their titles in the Nook Store as in the Kindle Store, but they still represent a significant part of the market. And that's all money that is going direct to the authors in a monthly basis rather than the twice a year if you're lucky schedule maintained by the major publishers.

I call that win, now matter how you slice it.

Author Earnings

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

3 Comments

  1. fjtorres25 February, 2014

    It is worth remembering that B&N, like Kobo and Apple skews their promotion efforts towards BPH titles. Indie titles are not competing on a level promotion field, like at Amazon.

    Reply
    1. Nate Hoffelder25 February, 2014

      Are you sure that Kobo is also skewing their suggestions?

      Reply
  2. fjtorres25 February, 2014

    The way I’ve heard it, they weigh BPH titles higher than indie titles in their rankings.
    Here’s one (secondhand) account:
    http://www.thepassivevoice.com/02/2014/the-bn-report/#comment-173867

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to top
%d bloggers like this: