First, our editorial team curates and recommends great books for you. These are books we love, and we are sharing them with you in the tradition of the great hand-selling of independent bookstores. Finding something good to read is often a daunting task.
Second, the books we share come in to you small installments that can be read in the small breaks you get throughout your day — whether on a commute or waiting on line at the supermarket. A 500-page novel may seem daunting to dig into when tackled head-on, but when broken into 15-minute segments, it seems a lot easier.
Third, we push the installments to you at a schedule which is convenient to you: whether it’s every day before work or on weekend evenings.
Being more than capable of finding his own reading material, this blogger does not see what problem the Rooster service solves. In fact, this blogger has been reading the Game of Thrones omnibus for the past 2 months, and he does not find it intimidating nor is it so large that it must be automatically spoonfed in small installments.