Amazon Student Launches in the UK

Amazon Amazon Student Launches in the UK Amazon expanded their student discount program into the UK today.

British university students can now take advantage of 6 months of free and discounted shipping, followed by up to 4 years of half-priced Amazon Prime membership.

The students will first have to provide a school email address, and in addition to the discounts Amazon is also offering an extra 20% on books sold to the Amazon Trade-In program. Once the 6 months are up, the students then get access to the full Prime service, including both the free streaming video and the free Kindle ebook loans - all for £39 per year.

Amazon has long focused on recruiting college students as customers. They've been offering Amazon Student here in the US for at least 6 or seven years. That program is quite effective, and it even worked on a cheapskate like me.

Amazon has also lately been actively recruiting students by setting up booths on college campuses, including one at the University of Washington.  And the retailer has also been running a pilot test where the UC Davis bookstore acts as an Amazon affiliate. That pilot launched in September 2013, and is expected to run for the rest of the school year.

Amazon.co.uk

TNW

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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