Amazon Quietly Starts Kindle Fire Discounts for Prime Members

Amazon’s5155SyGfEgL._AA280_[1] loyalty program offers customers shipping discounts, free ebooks, and free streaming video, making it a very nice deal at $79 (or $99, which is what we will be charged next time around).

Yesterday Amazon sweetened the deal with new discounts on the Kindle Fire tablets.

In addition to launching a sale yesterday, Amazon also expanded the rewards offered to Prime members to include a 10% discount on the Kindle Fire HDX and the second-gen Kindle Fire HD.

And to make things even better, you can combine 10% discount with yesterday’s sale. Prime members can now buy the pricy Kindle Fire HDX 8.9 for $305, down from a regular retail of $379. The Kindle Fire HDX can be had for $$179, and the Kindle Fire HD is similarly discounted.

The Prime member discount is not explicitly mentioned on the product pages, but there is a quiet little blurb (which I missed yesterday). The discount is applied when you complete the order process.


Some pundits have been expecting Amazon to announce this type of discount since before the first Kindle Fire launched. In fact, wild speculation that Amazon would give away Kindles to Prime members circulated any number of times in 2010 and 2011. One fellow even graphed the price drops for the Kindles and predicted that the price would reach zero by November 2011. That didn’t happen, obviously.




Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Juli Monroe15 April, 2014

    Good catch! Too bad I have absolutely no need for a Fire.

  2. Al the Great and Powerful15 April, 2014

    Yup. It’s like a sale on snowblowers, as far as I’m concerned – a great deal on something I don’t have, don’t want, and don’t need.


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