The Pew Research Center, Joan Ganz Cooney Center, and other public interest groups have been recording the gradual rise in digital reading, but now there are signs that they may have been under-reporting the ebook adoption rate.
A new survey report from Neilsen shows that 54% of Americans read ebooks. The report is based on a poll by Harris Interactive, a company owned by Nielsen, and it radically contradicts the survey data linked to in the paragraph above.
A total of 2,234 American adults were polled in March 2014, with about 84% reporting that they had read a book in the past year and about 65% reporting that they bought an ebook in the past year. Women tended to buy more books, and they tended to read more.
46% of the respondents only read paper books, 6% only read ebooks, and the rest read a mix of both formats. The report also showed that 51% were reading about the same amount today as they were 6 months ago, with the rest mostly split between reading either more or less.
You can find the complete report here, including the questions asked by the pollsters.
This blogger doesn’t know why the Harris poll achieved such a different result than the other two polls, which mostly agreed with each other. Harris Interactive wasn’t asking trick questions or ones that would require complicated answers.
Got an idea for the difference? The comment section is open.
image by Wiertz Sébastien