Japanese eBook Retailer Booklive Expands into China

Booklive isAJ201203290039M[1] a name not heard often outside of Japan, but this ebookstore is quietly changing that.

This Japanese company just announced a new retail partner – in China.

Booklive is now powering an ebookstore run by Taobao, the Chinese online marketplace, under the name Taobao reading (or its equivalent in Chinese). Taobao is actually Booklive’s fourth retail partner in China after Tencent, NetEase, and a company whose name I cannot translate.

Booklive sells ebooks and digital comics in Japan, and in China they sell comics that have been translated from the original Japanese. This retailer was launched in 2011, and is owned in part by Hitachi, Toppan, NEC, Toshiba, and the Development Bank of Japan. It offers a catalog of around 90,000 titles which can be read on Android, iOS, Windows Phone, and on Booklive’s own ebook reader, the Lideo.

I happen to own a Lideo, but since it can only read content from Booklive’s own ebookstore I have never really had a chance to review it.


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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