Japanese eBook Retailer Booklive Expands into China

Booklive isJapanese eBook Retailer Booklive Expands into China eBookstore a name not heard often outside of Japan, but this ebookstore is quietly changing that.

This Japanese company just announced a new retail partner - in China.

Booklive is now powering an ebookstore run by Taobao, the Chinese online marketplace, under the name Taobao reading (or its equivalent in Chinese). Taobao is actually Booklive's fourth retail partner in China after Tencent, NetEase, and a company whose name I cannot translate.

Booklive sells ebooks and digital comics in Japan, and in China they sell comics that have been translated from the original Japanese. This retailer was launched in 2011, and is owned in part by Hitachi, Toppan, NEC, Toshiba, and the Development Bank of Japan. It offers a catalog of around 90,000 titles which can be read on Android, iOS, Windows Phone, and on Booklive's own ebook reader, the Lideo.

I happen to own a Lideo, but since it can only read content from Booklive's own ebookstore I have never really had a chance to review it.

ITMedia

About Nate Hoffelder (9950 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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