Japanese eBook Retailer Booklive Expands into China

Booklive isJapanese eBook Retailer Booklive Expands into China eBookstore a name not heard often outside of Japan, but this ebookstore is quietly changing that.

This Japanese company just announced a new retail partner - in China.

Booklive is now powering an ebookstore run by Taobao, the Chinese online marketplace, under the name Taobao reading (or its equivalent in Chinese). Taobao is actually Booklive's fourth retail partner in China after Tencent, NetEase, and a company whose name I cannot translate.

Booklive sells ebooks and digital comics in Japan, and in China they sell comics that have been translated from the original Japanese. This retailer was launched in 2011, and is owned in part by Hitachi, Toppan, NEC, Toshiba, and the Development Bank of Japan. It offers a catalog of around 90,000 titles which can be read on Android, iOS, Windows Phone, and on Booklive's own ebook reader, the Lideo.

I happen to own a Lideo, but since it can only read content from Booklive's own ebookstore I have never really had a chance to review it.


About Nate Hoffelder (10074 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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