The Amazon Smartphone’s Parallax 3D Effects are Already Showing up on

One5535071771_d2df343c71_m[1] of the more interesting rumors circulating concerning the Amazon smartphone was first reported by TechCrunch a few weeks ago and then expanded upon by BGR. According to their sources, Amazon will be using the 4 IR cameras to let users rotate the phone and see 3d models of products on  (as well as other uses).

I thought this was in fact one of the more unlikely uses for the smartphone, but I have just learned about an existing feature on the Amazon website which suggests otherwise. The Little Big Details design blog tipped me to a 3D book display effect on This effect might have nothing to do with the rumored 3D parallax effect, but it does tell us that Amazon is looking in that direction.

If you browse the book section of you might have noticed that Amazon is now doing a faux 3D effect for book covers.It looks something like this:


You can find another example here.

This trick isn’t used in the Kindle Store (which is why I didn’t know about it), so I don’t know how long Amazon has been doing this.  But it would seem to me that if Amazon is making the effort to animate a 3D book cover then they could well be interested in developing a more complex parallax 3D effect for their smartphone.

Does anyone know how long Amazon has been using this effect?

image by zigazou76

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. Rob Siders29 April, 2014

    That effect’s been around for a few months… since before Christmas 2013, IIRC. Personally, it reminds me of the Internet circa 1998.


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