One of my unanswered questions at the moment concerns the ebook subscription market. While some companies like Safari Online have been in this market for nearly a decade, the market really only took off in late 2013 when Oyster and Scribd launched competing services.
It’s too early to guess make any reliable predictions as to how this market will grow, but that doesn’t mean we can’t discuss the matter. And today I came across a chart which will add to the debate.
Earlier this week Digital Music News posted a chart from Statista which detailed the rise of streaming music as a share of overall revenue for the US music market:
This chart caught my eye because streaming music is the closest analogue to subscription ebooks that I can find in the music market. It’s not a perfect analog, but there are enough functional similarities between, say Pandora, and Oyster that I think it’s worth looking at streaming music with the viewpoint that this could be the future of ebook subscriptions.
Can you picture a market where 21% of the revenue comes from access and not sales?
I have my ideas, but I want to know what you think.