Starting on 3 June, OverDrive will be holding a two week long Big Library Read event. Participating libraries will be lending A Pedigree to Die For by Laurien Berenson to all who want to read it.
This book is a murder-mystery set in Connecticut, and follows Melanie Travis when she is investigating her uncle’s death and the disappearance of his prize poodle, and it will be available with no limit or other restriction, enabling all users to read the same digital title at the same time without any wait lists or holds.
This is the third BLR event, and like previous events OverDrive will be measuring reader participation in order to show the value and reach of library ebooks. "We want to demonstrate once and for all the enormous influence of the library demographic, and that when libraries put an ebook in their catalog it serves a valuable role in increasing exposure and engagement with an author’s work," said Steve Potash, OverDrive’s CEO.
During the Big Library Read event, OverDrive will track title impressions, checkouts, views, and even social media interaction to further their advocacy efforts for libraries. The aggregated data will not contain any personally identifiable information, and it will be shared with publishers, libraries, and library associations.
During the first Big Library Read event, in May 2013, OverDrive and Sourcebooks made Michael Malone's Four Corners of the Sky available t0 participating libraries for two weeks. More than 7,500 libraries from ten countries on five continents participated.