Amazon now Bundling Fire TV & Kindle Fire HDX Tablet ($249)

Amazon now Bundling Fire TV & Kindle Fire HDX Tablet ($249) Amazon It looks like Amazon is not satisfied with how many Fire TVs they've been selling; they're now bundling the 2-month-old set top box with the 7" Kindle Fire HDX tablet.

Amazon has paired their new media streamer with last year's Android tablet for $249. The new bundle, which was first noticed yesterday, is $79 cheaper than purchasing the two devices separately.

The Kindle Fire HDX runs Amazon's proprietary version of Android on a 2.2 Ghz Snapdragon 800 CPU with 2GB RAM, 16GB/32GB/64GB internal storage, dual-band Wifi, enhanced audio. It has a 7" screen and costs $229 from Amazon, though you can find it for less if you shop around.

The Fire TV runs a modified version of Android on a 1.7 GHz quad-core Qualcomm Snapdragon 8064 CPU with 2GB RAM, 8GB internal storage, Wifi, Bluetooth, and more. The Fire TV retails for $99.

Something tells me that Amazon is not selling all that many Fire TVs. This much hyped gadget launched in early April 2014 with a $99 price tag, and two months later it is being sold at an effective retail price of $20. Sure, Amazon regularly offers sales on their hardware and there are some obvious synergies between this tablet and the Fire TV, but I think this deal is too steep of a discount and it came too quickly.

Admittedly, no one knows how many Fire TVs or Fire HDXs have been sold, but it strikes me as a little unusual for Amazon to offer such a steep discount during an off-season.

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Nate Hoffelder

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Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

8 Comments

  1. fjtorres2 June, 2014

    So, figure on a $50/30 split of the discount it puts the HDX at $180 and the FireTV at $$69.
    Right where they should be for competitive reasons for Father’s day.

    Reply
    1. Nate Hoffelder2 June, 2014

      The Fire TV is only 2 months old, so I would have thought that a sale discount would be $10, not $30. If it had healthy sales it would not need such a steep discount.

      Reply
      1. fjtorres2 June, 2014

        But since it is overpriced by $20 to start with… 😉

        Reply
        1. Nate Hoffelder3 June, 2014

          That’s a point I hadn’t considered.

          Reply
  2. Common Sense2 June, 2014

    I’m not surprised. Anyone who wanted that kind of functionality already had another device, i.e. Roku. Why spend $99 for a device you don’t need?

    Amazon was a day late and a dollar short on this one.

    Reply
  3. R. Scot Johns3 June, 2014

    This has been up as a “limited time” deal for about two weeks now. See banner here:

    http://www.amazon.com/dp/B00CX5P8FC/ref=sa_menu_fire_tv

    I think you’re overreacting to the bundle. My guess is Amazon is pushing Fire TV hard as a loss leader to firmly establish its presence in the video arena, against other vendors who are already well entrenched. This one will be a harder sell for them, since they’re starting from behind. But with Prime they have a decent shot at it.

    Reply
    1. Nate Hoffelder3 June, 2014

      If the bundle goes away then I may have overreacted; I misinterpreted a limited time sale. But if it stays then I would say I was right. ;

      Reply
    2. fjtorres3 June, 2014

      If they wanted to push Fire TV as a loss-leader they should’ve priced it as a loss leader.

      Reply

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