Late night talk show host Stephen Colbert weighed in on the Amazon Hachette contract dispute earlier this week, and with his usual droll wit he both managed to confuse the issue and make Amazon look the bully.
It's quite fun to watch, and for your added enjoyment I suggest that you go read JA Konrath's response to Colbert. I would not normally ridicule someone like this, but Konrath is apparently someone who takes himself so seriously that he didn't get that Colbert was simply joking around and not taking the issue seriously.
Colbert is a comedian, and his routines are not intended to be serious. Konrath missing that point, and getting pissed over Colbert's jokes, is somewhat entertaining.