TechCrunch and other blogs are reporting that Amazon sent them a copy of Mr Pine’s Purple House (Amazon). It’s described as Jeff Bezo’s favorite book when he was a child, and each copy includes this personal note from Bezos which says:
We’re excited that you’ll be joining us next week in Seattle. Enclosed is my favorite childhood book – Mr Pine’s Purple House. I think you’ll agree that the world is a better place when things are a little bit different.
I have no clue what that is supposed to mean, and yes that is driving me nuts.
While I don’t know what this means, I have a sneaking suspicion that I may have been wrong to write off that TechCrunch rumor about a new Kindle Paperwhite.
All the recent leaks, as well as the teaser video Amazon posted to Youtube, are pointing to Amazon releasing a smartphone next week, but I don’t see how a book fits into that. It would make far more sense for this book to suggest that Amazon will reveal a reading device next week.
On the other hand, this could simply be another well-executed publicity gimmick from Amazon. The whole goal might have been just to get everyone writing about Amazon, in which case mission accomplished.
Would anyone care to speculate?