Facebook Is Cracking Down on Buzzfeed-Style Clickbait

Facebook Is Cracking Down on Buzzfeed-Style Clickbait Web Publishing It looks like anyone working to reverse engineer the FB news feed algorithms will need to start anew; Facebook announced a couple of changes which will change what you read.

Much to the chagrin of Upworthy, Buzzfeed, and The Onion's Clickhole, your new news feed will show fewer clickbait titles and more link and excerpt style posts.

Facebook says that they are responding to user surveys which showed that people readers valued informative titles over clickbait titles, and that "80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through".

Facebook Is Cracking Down on Buzzfeed-Style Clickbait Web Publishing The social network indicates that they'll be paying closer attention to the amount of time users spends away from the site after clicking a link, and how they interact with it after they come back. If a user returns immediately, or if a lot of users click a link but don't like or interact, Facebook will conclude that they didn’t find something that they wanted.

The other major change FB made today was to give greater weight to links shared as updates, as opposed to links shared as a caption to an image.

As with clickbait titles, FB says that they have found that users prefer posts that offer more useful information rather than less. A link style post often includes an image, title, and either an excerpt or a slug. All that extra detail helps users decide whether a link is worth their time, so FB plans to give link style posts more space in your news feed.

Following an update in April, this is the second major update to the FB news feed this year. All in all, this is great news for anyone who posts substantial content without trying to game the system; it gives us a better chance of not being smothered by eye candy.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

3 Comments

  1. […] been just over a month since Facebook announced their last change to the filters they place on your news feed, and the social network is back with even more […]

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  2. […] social network responded by getting clickbait out of the news feed, and then rejiggering the news feed so it gave more emphasis to time sensitive posts. And today […]

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  3. […] taking steps to "protect" users from clickbait, stale news, and like-bait updates in their news feeds, Facebook announced today that they are now […]

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