For a multi-national multi-billion dollar retailer, Ikea has a penchance for adverts which take things not at all seriously, and in this latest video the retailer pokes fun at Apple.
Ikea just posted a new video, shot in the classic Apple style, which touts its paper catalog. And yes, it is absurdly funny as it sounds.
At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas.
P.S. Someone, somewhere, at a marketing firm deserves a bonus for this video.