Amazon to Open Pop Up Stores in SF, Sacramento Next Week

Long a dabbler in here today, gone tomorrow pop up stores, news is going around today that Amazon is going to open a couple new locations in California.

Earlier today Geekwire reported that Amazon was opening a store in the Westfield San Francisco Centre on 22 October, but it turns out that the store is less permanent than GW thought.

I checked with Amazon, and they both confirmed and elaborated on the news:

Yes, we’re excited to open new pop-up kiosks in San Francisco and Sacramento in time for the holidays so that customers can try out our new devices. ... While customers can already see our products online and at retailers like Best Buy and Staples, we wanted to provide another option to try out our full line-up leading into the holidays.

Amazon had opened a couple pop up stores in SF last fall, and earlier this year they opened a traveling pop up store in China.

There's no word on how long the two new pop up stores will last, but there's a good chance that they will include the vending machines that Amazon has been installing in airports. Those machines first made an appearance in the pop up stores in SF last fall.

From the description, I would say that the new stores in Calif are going to be far less permanent than the store which Amazon is rumored to be launching in Manhattan. According to the WSJ, the NYC store will be a permanent location at 7 West 34th Street, where Amazon customers will be able to pick up their orders, but Amazon will only say that:

We have made no announcements about a location in Manhattan.

I plan to be in NYC around this time next month, and I will check to see if there is a store at that location.

Stay tuned.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

2 Comments

  1. […] when the rumor was first reported last month, Amazon did not confirm the news. Given that Amazon immediately confirmed the pop-up stores in San Francisco,  the fact Amazon said that “We have made no […]

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  2. […] current physical retail efforts are limited to less than permanent pop up stores (including a couple in California this holiday season), delivery lockers, and vending machines installed in airports and other high […]

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