Xiaomi is the Fourth-Largest Maker of eReading Devices

Xiaomi is the Fourth-Largest Maker of eReading Devices e-Reading Hardware When it comes to ereading devices, smartphones and tablets will always outnumber true ereaders. This has led to Apple being one of the largest seller of ebooks, and if Xiaomi can find a way to capitalize on their device sales they too could be one of the majors.

New estimates from IDC today peg Xiaomi as the 4th largest seller of smartphones and tablets. While Xiaomi has only a negligible presence in the global tablet market, IDC estimated that it sold 17.3 million smartphones. That put Xiaomi just ahead of Lenovo in terms of smartphone sales but behind Lenovo in terms of combined sales.

For a company that is not active in Europe or the Americas, that's not bad.

Xiaomi is the Fourth-Largest Maker of eReading Devices e-Reading Hardware

Xiaomi is focused primarily on China, and it has recently expanded into India, Singapore, and the Philippines. The company is reportedly gearing up to enter other major Asian markets as well as Brazil, Mexico, and other parts of South America.

The company makes a number of smartphone models as well as several phablets and a tablet, but that's not where it gets most of its revenues. As the founder explained in an interview earlier this year, Xiaomi operates more along the lines of Amazon than Apple.

Xiaomi sells smartphones cheap so it can make money off of the services that run on the devices. This includes an ebookstore which was launched late last year, but that's just one of the services integrated into Mui, Xiaomi's custom version of Android.

I don't know that Xiaomi will ever be a major ebook retailer, but with the kind of sales it has now this is a company to watch.  On the other hand, Xiaomi might end up taking the same route as Samsung, and simply letting third-party sellers like Amazon dominate its hardware platform.

We'll just have to wait and see.

Liliputing, VentureBeat

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

4 Comments

  1. […] Meet the World’s Fourth-Largest Mobile Device Maker (The Digital Reader) The manufacturer Xiaomi is a major presence in China and is expanding its line of smartphones and tablets throughout Asia, with plans to widen into Latin America. It launched an ebookstore last year and may be positioned to become a much bigger ebook retailer. Related: Digital Distribution Goes Global and Mobile–Strategies for Publishers at DBW15 […]

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  2. […] have seen evidence that smartphones are outselling tablets by a factor of five to one and are driving sales in some markets, I’m not sure that he is correct to say that […]

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  3. […] is already one of the largest makers of mobile devices in the world, and now some are claiming that the  smartphone and tablet maker is adding a laptop to their […]

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  4. […] may not be a household name in the west, but it's selling a lot of smartphones and tablets in China, and today it hit a new milestone. The smartphone maker is holding a press event today in […]

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