HarperCollins, Time Inc Partner With JetBlue, Will Provide Free In-Flight Content

HarperCollins, Time Inc Partner With JetBlue, Will Provide Free In-Flight Content Digital Library European publishers have long been dabbling in offering free ebooks to passengers on trains and buses and now HarperCollins is getting into the mix. The publisher announced this morning that it would be participating in JetBlue's Fly-Fi Hub service, which launched this morning.

Pitched as a free source of content for JetBlue passengers, the Fly-Fi Hub draws from a variety of media companies and publishers, including Time inc, National Geographic, and HarperCollins. Time will be supplying  its monthly magazines while NG supplies shows, and HarperCollins will be providing excerpts of recently published books. All of the content will be free for passengers (or at least that is what the JetBlue press release suggests).

According to the HarperCollins press release, readers will be able to enjoy excerpts from more than twenty best-selling books published by HarperCollins, including Endgame: The Calling by James Frey and Nils Johnson-Shelton, Flesh and Blood by Patricia Cornwell, Yes Please by Amy Poehler, and Pete the Cat and His Magic Sunglasses by James Dean. The excerpts will include buy buttons to allow customers to purchase any of the available titles from a variety of retailers.

HarperCollins is by no means the first publisher to join this type of marketing program, nor is JetBlue the first airline. In the past year Turkish Airlines launched a free digital library app, Piper Verlag partnered with a German bus company to provide excerpts to riders, and French railway SNCF launched a digital library focused on short reads.

image  by angeloangelo

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

8 Comments

  1. puzzled25 November, 2014

    Of course, with JetBlue’s new jets with the additional rows, you’ll have to read with your nose pressed up against the screen on the seat back.

    Reply
    1. Nate Hoffelder25 November, 2014

      And with the double occupancy seating, you can now share someone else’s book.

      Reply
  2. […] JetBlue launched the Fly-Fi Hub service, which will provide in-flight reading materials to passengers through a partnership with HarperCollins and Time Inc. […]

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  4. […] publishers all over the world offering excerpts and free ebooks on planes, trains, buses, and the occasional airport terminal, you would think there would be little new to […]

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  5. […] efforts which let consumers read excerpts for free. Past initiatives include free excerpts on planes, trains, buses, the occasional airport terminal, and even museums and […]

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  6. […] publishers all over the world offering excerpts and free ebooks on planes, trains, buses, and the occasional airport terminal, you would think there would be little new to […]

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