For the third year running, Barnes & Noble has come to CES and set up a bookstore in the Grand Lobby of the LVCC. And just like last year, the B&N booth isn't a B&N booth; it's branded as Gary's Book Club, after the head of the CEA. In fact, B&N isn't even listed as an exhibitor this year (that's a change from last year).
You'd think that the head of a gadgets trade group would be more interested in ebooks than old paper books, but I guess there's still some cachet to getting a paper copy of a tech pundit's latest book.
If nothing else, there's still no adequate replacement for an autographed paper book as a keepsake or collectible.
Unless of course you have that pundit sign a mobile device or ereader case (been there, done that).