The Digital Reader is Now Ink, Bits, & Pixels

The Digital Reader is Now Ink, Bits, & Pixels blog maintenance This is just a quick heads up to let my readers know that I have changed the name of this blog.

After nearly 5 years of operating under the title The Digital Reader, I've decided that a generic name no longer suits me nor does it describe what I cover on this blog.

A name can both define and confine what it's attached to, and The Digital Reader has begun to chafe. There are stories I have covered and stories I would like to cover which don't fit with the topics implied by the old name, and it had to go.

The new name is Ink, Bits, and Pixels. While that is almost as generic as The Digital Reader it also is more colorful and is less prone to confusion (enough with being called "Digital Reader").  It also suggests a broader number of topics - about as broad as the stories I have been writing over the past few weeks.

I'm still going to cover digital publishing, ebooks, and related topics, but I'm also going to expand the topics I cover. For example, I plan to learn more on screen tech and touchscreen tech so I can better understand new devices (enough with only covering the tech which goes into ereaders).

P.S. If you like the name, credit goes to Matt Blind (he's great at picking names). But if you hate the change, feel free to yell at me in the comments.

P.P.S. The 24th of January also marks the 5th anniversary of the launch of this blog as Nate's eBook News. I renamed it to The Digital Reader a couple months later. Happy anniversary, me.

About Nate Hoffelder (9906 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

37 Comments on The Digital Reader is Now Ink, Bits, & Pixels

  1. Happy Anniversary!

    I love the name change. As you say, The Digital Reader didn’t seem to cover the breath of reporting you do. Ink, Bits and Pixels has a nice ring to it.

    Best of success as you move onward!

  2. I liked it! Happy anniversary, Nate!

  3. It is funny – I have a friend who has changed the name of his running blog several times while I have stayed the same … but for him it had real meaning and felt like a mandate about the stuff he could write. For a lot of readers (like me) it just doesn’t matter , though I am sure it does for some …

  4. A nice human touch too. Happy anniversary!

  5. Happy anniversary! “Nate’s eBook News?” Guess you expanded past eBook news quickly…

  6. Happy 5th, Nate. I like the new name. And I still like the domain-name one also, which I’ve always thought fit, since you seem to read everything in this digital world, and I never felt there was any kind of limitation of topic with you.
    The new name sounds more animated though 🙂 Which also matches your blog.

  7. I like the name, Nate. More creative and fun than The Digital Reader. You might see a few shortenings to IBP.

    Happy anniversary to a great blog.

  8. Happy Anniversary!

  9. Happy anniversary !

    Do you plan to change the url too ?

    • Yes. I got the new URL months ago, and it’s already active. I will be switching to it as the main URL just as soon as I make sure that the switch won’t muck up the Google search results.

  10. Happy anniversary and best wishes with the new name, it does seem to be both eye and ear catchy – not a bad thing 🙂

  11. The new name is more hip. All the best.

    Try to change the header – the foreground text and background images don’t gel well.

  12. So…

  13. I hope you hold onto URL; it’s going to take years of overcoming the habit of typing that into Firefox.

    I like the new name although it will take some getting used to.

    Whatever you call the blog, it will always remain one of my first “go-to” stops — always have great, thought-provoking articles and good commentary.

    Best of luck going forward and thanks for all you have done in the past!

  14. Typo in the URL, I think you meant “pixels” not “bixels”

    I’m glad I’m not the only one that has this happen to them…although with me, it seems I manage a major typo Every Single Time I post something. 🙂

  15. Sorry to be a downer, but I prefer the old name. It’s catchy, simpler and is now your brand. You yourself are already confusing pixels and bixels. Of course, time may change my mind.

  16. I noticed the name change a day or two ago. I think it’s good.

  17. I love the new name. But I don’t care what you call it, It’s still the first thing I read every morning.

  18. I prefer the simpler and generic ‘The Digital Reader’.

    Anyway, happy 5th and may you continue to prosper!

  19. Happy anniversary, Nate!! I like the new blog title. Thanks for all the interesting stories you share!

  20. While I am rarely a commenter, I am a faithful reader. Congratulations on your fifth anniversary, I like the name change. Keep up the good work. Of all the blogs I am subscribed to, I read yours most often. The story links are often interesting to me, as well as useful.
    I have no reason to be sucking up, so all the above must be true.

  21. I love The Digital Reader as the title. I also read it first and check it all day for added posts. Some of the posts hold no interest to me, as I do not care about what is happening in Europe and the rest of the world with their laws about internet and computing. Some of your post are above me, but I believe in freedom of the press (except hate and discord). Not to beat a dead horse, but where is the puppy? Continue your work and Happy 5th. MIZZBEE.

  22. Hi Nate,
    I was pondering my reply for a while before putting them into “bixels”. Personally, I think your reasoning for chaning the name is sound, as it is more in tune with the content of your blog and, as you have correctly stated, gives you a wider field of topics to write about.
    In recent months I have found myself frequenting your blog less and less, simply for the reason that what had attracted to me in the first place, content about digital reading and digital reading devices, had dwindled and been replaced by other, more generic topics concerning IT and other not necessarily e-book related topics.
    Part of that is certainly due to the change in focus of the market in general and to the fact that the “e-book-hype” of a couple of years ago is certainly a thing of the past. I for one regret that tremendously.
    I am unsure if the name-change is a wise thing to do as you have built yourself a name and a brand (yes you did) with the “” and the new domain is somewhat less easy to remember (I am old-school and like to remember my favourite sites rather than rely on bookmarks). But, as stated before, I can understand why you felt it was necessary. I am just not sure it will work.
    In any case, I wish you good look with your venture and the name change and I probably will be stopping by from time to time to have a quick look-see (at least as long as the domain-redirect works.

  23. I wish you well and hope the change works well for you, but I have to say, the field is littered with brands who changed their identities and lost their way. I liked the “Digital Reader” because it immediately told me something about the content, i.e., the blog was related to ebooks, digital books, devices, etc. The new name, while perhaps cuter, really tells the passerby nothing about the content. It may have associations for you in your own mind, but nothing that might attract the casual viewer. Successful name changes usually involve an attempt to hide a former identity, e.g., Blackwater to XE, Arthur Anderson to Accenture, and we won’t even attempt to catalog the myriad times AOL has tried to reinvent itself.

    I hope it works for you, but usually when I see that happen, I wonder what has gone wrong.

    • The thing about all those name changes is that it didn’t work. The new name was cursed with the reputation of the old.

      And in my case, I’m not going to do anything to hide the old. I kept the twitter account for my personal use, and started a new one for the blog. In a way I’ve centered the existing reputation on myself and not the blog. while still keeping the two linked.

  24. I’m now two months in, and I’m thinking of narrowing the focus again. I’m getting the feeling that I’m losing people’s interest.

  25. Happy belated anniversary Nate! I like the new name. Really enjoyed one of the articles in your morning coffee yesterday. I don’t know what I would do without it. Keep up the great work. We appreciate what you do.

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