With little fanfare, Target has ended the two plus year old with Barnes & Noble to carry Nook hardware in stores.
A post on the SlickDeals forum tipped me to the news, which I confirmed at my local Target this evening. The retailer has discontinued carrying the Nook HD, the Nook Glowlight, the Nook HD+, and put all remaining units on clearance.
The space formerly occupied by the Nook hardware has been filled with other tablets, including Samsung’s.
I’m told that the prices on the clearance items are in the range of $30 to $55, or at least they were in that range before all the stock was snatched up. My local store sold the last two units yesterday, and the Target website doesn’t even have a listing for any of the Nooks any more.
What a quiet and sad end.
When Barnes & Noble signed a deal in late 2012 for Target to exclusively carry Nook ereader hardware (a deal which involved Kindle and Kobo getting kicked out), it marked the pinnacle of B&N’s Nook success, and it was followed a couple months later by the start of a steady downward decline in revenue and market share.
And now, two years later, B&N is carrying another company’s hardware with their brand slapped on top, and is planning to separate itself from the Nook unit in which it invested so much money, blood sweat, and tears.