Barnes & Noble has been many things over the years, including publisher, bookseller, failed tech startup, and toy store, and with their latest change B&N is getting back to its roots.
America’s last major bookstore chain recently unveiled its new shopping bags. In place of the cheap and forgettable plastic bags used by many stores, B&N has decided to adopt themed shopping bags. Developed by the design firm Chermayeff & Geismar & Haviv, the bags feature the first page of famous classic novels, along with illustrations inspired by the books.
The bags feature a variety of classic novels, including Don Quixote, Wizard of Oz, and Alice in Wonderland (as well as what looks to be a reference to Romeo and Juliet), and they are designed to both catch the eye and act as a reminder of Barnes & Noble’s beginnings as a bookseller.
“The bag serves as advertisement and reminder of the bookstore and thus is an essential part of the brand’s communications,” said Sagi Haviv of Chermayeff & Geismar & Haviv, in a statement to Creativity Online. “However, this new shopping bag series does more than promote the brand itself; it reflects the love of books and itself provides a book experience — you can even start reading them on the way home.”
Barnes & Noble has had 100 million bags made, and will distribute them in its 600 stores across the US starting this month.
I’m not usually one to shop in a B&N store (there aren’t any within a reasonable driving distance). But I’m tempted to make the trip just so I can buy something and get one of these bags, aren’t you?