B&N Goes Back to Its Roots, Puts First Pages of Classic Books on Its Shopping Bags

Barnes & Noble has been many things over the years, including publisher, bookseller, failed tech startup, and toy store, and with their latest change B&N is getting back to its roots.

America's last major bookstore chain recently unveiled its new shopping bags. In place of the cheap and forgettable plastic bags used by many stores, B&N has decided to adopt themed shopping bags. Developed by the design firm Chermayeff & Geismar & Haviv, the bags feature the first page of famous classic novels, along with illustrations inspired by the books.

B&N Goes Back to Its Roots, Puts First Pages of Classic Books on Its Shopping Bags Barnes & Noble

How would you like a little Cervantes with your Harry Potter?

The bags feature a variety of classic novels, including Don Quixote, Wizard of Oz, and Alice in Wonderland (as well as what looks to be a reference to Romeo and Juliet), and they are designed to both catch the eye and act as a reminder of Barnes & Noble's beginnings as a bookseller.

"The bag serves as advertisement and reminder of the bookstore and thus is an essential part of the brand's communications," said Sagi Haviv of Chermayeff & Geismar & Haviv, in a statement to Creativity Online. "However, this new shopping bag series does more than promote the brand itself; it reflects the love of books and itself provides a book experience -- you can even start reading them on the way home."

Barnes & Noble has had 100 million bags made, and will distribute them in its 600 stores across the US starting this month.

I'm not usually one to shop in a B&N store (there aren't any within a reasonable driving distance). But I'm tempted to make the trip just so I can buy something and get one of these bags, aren't you?

Creativity Online via Book Patrol

About Nate Hoffelder (10079 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

7 Comments on B&N Goes Back to Its Roots, Puts First Pages of Classic Books on Its Shopping Bags

  1. If B&N is so far away it’s probably simpler to get one off ebay. 🙂

  2. A while back B&N had a Nancy Drew themed shopping bag. I bought one for a friend who is a Nancy Drew fan- she has a complete, or nearly complete collection of Nancy Drew books saved from childhood.

  3. Are these paper or plastic, one time use bags, or are they reusable?

  4. One of the advantages for a book store to use plastic bags is that your books don’t get wet when outside in the rain.

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