I got an update notice this morning for the Adobe Reader app on my iPad. Apple wanted me to update the app to a new one called Adobe Acrobat DC (iTunes). I've spent a few minutes using it both before and after the update, and I can report that it is largely the same app.
The new Adobe Acrobat DC app has a different interface and organizational schema, and it's both faster and smoother, but if not for the name change you would think the app had simply gotten a major update.
Speaking of updates, Adobe has also updated the Adobe Reader apps for Windows and other platforms with the new branding. This includes the Adobe Reader app for Android. Also, The Next Web reports that the Windows 8 app now has a new touch-friendly interface. Not having a Windows 8 device, I can't confirm that detail.
Like the old Reader app, the new Acrobat DC for the iPad lets read, edit, create, store documents in the Adobe document cloud (DC), and import/export. And like the older app, Acrobat DC requires you to pay to use most of the features. Everything except reading and exporting a PDF will cost you money, and the prices are too dear for this consumer.
The paid services cost either $10 a month (and up), or you can get lifetime subscription for $299 plus. As with a lot of their products and services, Adobe is focused on corporate and business customers, not consumers.
That's okay with me; I was happy paying $5 for Goodreader. That app might not carry the Adobe brand but it fills my PDF needs on the iPad.
And when Goodreader comes up short, apps like Dropbox and Microsoft's new Office Lens app for iOS should fill in the holes.
What can I say, my mobile needs are modest.