According to PCWorld:
According to e-retail research firm Slice Intelligence, 957,000 people in the U.S. bought an Apple Watch on Friday—and many of those people bought two. The space gray Apple Watch Sport with a black Sport band was the bestselling Watch, which reflects anecdotal data we’ve heard from readers and colleagues.
But buyers weren’t just snagging Apple Watches for themselves: On average, people bought 1.3 Watches to the tune of about $503.83 per Watch, which means a lot of people were buying a couple (as gifts or to sell on eBay, perhaps).
A million plus units ordered in a single day might not be as high as some of the wilder projections, but it is a decent figure. In comparison, the total global wearable market for 2014 was estimated to be about 4.6 million, including both smartwatches and wearables.
If these estimates are correct then Apple trounced the wearables market in a single day. If these figures are correct then Apple Watch pre-orders have already exceeded estimates for the number of Android Wear devices sold last year.
But I’m not so sure that happened. I can’t tell you why, specifically, but the estimate feels off.
I have a bunch of problems with the figures from Slice, the first of which is that far too many sites are reporting it as fact. (Some sites are also confusing the number of customers with units sold, but that’s another matter).
This is at best an estimate from a market analyst. I’ve used this kind of data in the past when it is the only data available, but I tend to avoid such estimates when I know that real data will be coming shortly. In the case of Apple, we know they will be announcing Apple Watch sales figures at their next quarterly briefing and or at the keynote address at WWDC.
I say wait and see what Apple says, and when Tim Cook does speak I’m betting that he won’t boast of a million pre-orders on Friday. I think Apple would have made that claim by now had it been true.
Apple has a history of shooting its best news from the rooftop. Remember, last fall Apple started pre-orders for the iPhone 6 on Friday and announced the first day sales on the following Monday. Given that there is no similar boast this Monday afternoon, I would bet that Apple sold under a million smartwatches on Friday.
I could be wrong, Apple could have decided to remain silent on this one occasion, but if I were a betting man I would put my money on under a million sold, not over.
Would anyone care to take that bet?