Amazon Sets Up Shop at 35,000 Feet

Amazon Sets Up Shop at 35,000 Feet Amazon Did you catch yesterday's news about Amazon and JetBlue? I don't know if you noticed, but Amazon buried a bombshell in the bottom of the press release.

The headlines yesterday focused on the Amazon and JetBlue deal to bring Prime Instant Video to (some) JetBlue flights later this year, but the real story was hidden in the seventh paragraph of the press release.

It was mentioned almost as an afterthought:

All JetBlue customers will be able to purchase and download songs from the Amazon Music store, eBooks from the Kindle store, and apps and games from the Amazon Appstore and earn TrueBlue points when they shop specific categories on Amazon over the free Fly-Fi broadband internet while inflight or through JetBlue promotions.

Prime Video is awesome, and if I ever fly JetBlue I will definitely stream a tv show or two, but that is not that much of a story - not compared to Amazon having a chance to sell you stuff. That is the real story.

Amazon's deal with JetBlue is their chance to make a bid for the slice of time when you're trapped in your airplane seat. They are moving in to competition with the catalogs and magazines you might find in the seat back pockets, and that is worth a lot of money.

Remember the late and wonderful Skymall? Amazon might not be able to offer you a catalog of quirky products, but they can do one better. Rather than make you wait to buy an item later, thanks to Amazon's deal with JetBlue you can immediately download the ebook, app, or song you purchased (but not videos, for obvious reasons).

I'm betting this deal will also extend to shopping on Amazon for physical goods, but either way Amazon has set up shop at 35,000 feet.

What's more, I would bet that this is just the first deal. You can expect more deals like this in the future as airlines upgrade their fleets with broadband internet connectivity.

image by BriYYZ

About Nate Hoffelder (9946 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

6 Comments on Amazon Sets Up Shop at 35,000 Feet

  1. Ok, my first thought was that international flights will have to be excluded from streaming due to georestrictions but I just checked JetBlue’s site. What happens to that movie you were streaming when the flight from Boston to Seattle crosses Canadian airspace?

  2. So much for wanting to have a reasonable discussion about georestrictions. Wait. I can’t think of anything that is reasonable about georestrictions.

  3. Now we know why Amazon has been investing so much into Drones…

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