Kindle Unlimited Payout up Slightly to $1.35 in April 2015

Kindle Unlimited Payout up Slightly to $1.35 in April 2015 Kindle (platform) Kindle Unlimited set a new record in April 2015 both for the number of ebooks loaned and the funding level.

Amazon announced in the KDP support forums on Friday that they had boosted the funding for KDP Select to $9.8 million, up $300,000 from March 2015.  With a reported payout of $1.35 for each time an ebook was read, that boosts the estimated number of loans to 7.26 million, up from 7.14 million loans last month.

Kindle Unlimited Payout up Slightly to $1.35 in April 2015 Kindle (platform)

As you can see in the above chart, the payment per loan dropped to $1.54 in August 2014 (as a result of Kindle Unlimited launching in July 2014). Thanks to Amazon taking care to limit funding to only grow as fast as the number of ebooks loaned, it has continued to stay below $1.50 since October 2014.

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Nate Hoffelder

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Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

5 Comments

  1. Greg Strandberg16 May, 2015

    Ugh…thanks, Amazon. I wish you’d put more money in that fund each month, you know, so payouts were back up to $2.24 or so. I know you’re profiting a lot from KU, but I’m not. Subscription models are good for customers I guess, but as a supplier of that content, I feel incredibly cut out of the loop. I mean, I’m doing the exact same job that I was this time a year ago, but you’ve cut my pay by nearly $1.

    Amazon, didn’t you get the newsflash? Many businesses have been trying to show up the government and actually raise pay. You’re striving to do the opposite.

    Why is that?

    Reply
  2. Smart Debut Author16 May, 2015

    Amazon seems to be trying to stabilize the payout around $1.39, which is numerically interesting, in that it’s 35% of $3.99 and 70% of $1.99.

    Perhaps they view a KU borrow as the equivalent to a sale at one of those price points, from which they are entitled to take either an Amazon-Imprint-equivalent cut (of $3.99) or their KDP-equivalent cut (of $1.99).

    But the better answer to your question, Greg, is that Amazon wants KU to turn into a real, sustainable business that can operate at breakeven or even generate a little profit, unlike Oyster and Scribd, who have no sustainable business model at all and are doomed to disappear as soon as they burn through the rest of their funding.

    Reply
  3. […] last report, Kindle Unlimited accounted for over 7 million ebook loans in April 2014. By the end of 2015 KU loans could make up 20% of the sales volume, and to exclude it […]

    Reply
  4. […] I have been reporting month after month, Amazon has been keeping the funding pool for KDP Select small enough that the payment for each […]

    Reply
  5. […] back to April, Amazon paid out $9.8 million to the KDP Select Fund.  This worked out to $1.35 for every ebook “read” in KU meaning they had 7.14 million […]

    Reply

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