Taking a page from their own playbook, Amazon launched a Kindle for Kids Bundle today.
The bundle includes an ad-free basic Kindle, a colorful rear shell, and a two-year warranty against drops and spills. The total cost if purchased separate would be $139, but Amazon is charging only $99.
Like the kid's tablet Amazon launched last fall, that's a pretty good deal.
The basic Kindle might not be the flashiest of the ereaders on the market but it is a solidly performing device with 4GB internal storage, Wifi, and a touchscreen. Like the Kindle Voyage, this model lacks access to apps developed for the Kindle. And since is software also includes Kindle FreeTime, parents can use it to stop their kid from accessing the device's web browser or Wikipedia, or buying inappropriate books in the Kindle Store.
The new bundle features one of five new covers for the Kindle (black, dark blue, green, red, purple). They're a new product (previous cases included a flap to cover the screen) and are designed to guard against scratches and short drops.
So does anyone suppose that this is the only new Kindle for the year?
I'm not expecting a replacement basic Kindle, but I'd say that this bundle doesn't rule out additional hardware launches.
Today's launch has more to do with getting the bundle out there in time for the summer break than with Amazon's product roadmap. Many schools in the US are just getting out this week, and that means parents who have yet to make that first trip to the library to pick up titles on the summer reading list now have a chance to buy a bundled Kindle and start downloading titles from theAmazon debuted today.