Aldi is now carrying a budget ereader in its stores in Belgium. It doesn't look like much, and frankly we don't know much about it, but it does offer a new option for readers.
The Billow BK6031L has a 6" E-ink screen with touchscreen and frontlight. It packs in 4GB internal storage and a microSD card slot, but there's no mention anywhere online of Wifi, audio, or the actual screen resolution. So of course buyer beware.
Lesen.net is saying that there is no Wifi, and my gut says they're probably right. If that is true then a reader is going to have to transfer ebooks over USB (both Epub and PDF are supported, including DRMed ebooks).
Some would say that this is beyond the skills of most ereader owners, and that they would be better off with the basic Kindle (which is 20 euros cheaper in Germany), but there have been any number of budget ereaders launched in Europe (especially in Germany) with similar limitations and they did well.
With a retailer that operates in as many countries as Aldi, I regularly read of its first offering of a product. But in the case this ereader from Billow, what we have here is at least the third ereader sold by Aldi. I know of a model with a 7" LCD screen which was sold in Australia in 2012, and Aldi also sold a 6" ereader in the Netherlands in 2010.