Barnes & Noble has appointed a retail veteran as the new head of its retail bookstore group. Ron Boire will also take over as CEO of Barnes & Noble, Inc. when the spinoff of Barnes & Noble Education is completed later this summer. In addition to the appointment of Boire, Jamie Carey, chief merchandise officer of B&N since 2008, has been named chief operating officer of B&N.
Mike Huseby, who has been B&N, Inc. CEO since January 2014, will give up all of B&N, Inc. duties when the college division is spun off, becoming executive chairman of B&NE. B&N chairman Len Riggio thanked Huseby for putting B&N in a position “to separate the college and retail businesses. Mike will now bring his financial and strategic leadership to the separate Barnes & Noble Education company.”
So B&N (at least the part which will be visibly operating under the brand we know and love) is hiring the head of Sears Canada to run the company.
The thing about Sears Canada is thatreveal that it is in basically the same shape as B&N: both retailer have been shrinking every year for the past umpteenth years, and no one in charge seems to know how to get the companies growing again.
But I’m not so sure how relevant that is to Boire; he only joined Sears Canada in 2012 as the Chief Merchandising Officer and only took the acting CEO job in October 2014. In other words you can’t really pin Sears Canada’s decline on him; he wasn’t there long enough. Before that he was the CEO of Brookstore (this was several years before the bankruptcy) and a regional president at Toys-r-Us.
It’s difficult to judge how well Boire will do the job but I have decided to be optimistic. Unlike Lynch, Boire has a lot of retail experience and he has some experience in trying to turn around a sclerotic and decrepit retailer.
With that in mind, the worst I expect is that B&N will continue to tread water. But if they’re lucky Boire will pull off a miracle and rescue the company. While the latter is improbable it is certainly not impossible.
P.S. Here’s one prediction for you. If given a chance Boire is going to kill the Nook. It’s a money pit, and he has no attachment to it and thus no reason to keep it around. But Boire might not be given the option of killing the Nook; Riggio might be protecting it. We’ll just have to wait and see.