Barnes & Noble has decided to get serious and do something about the bungled relaunch of its website. The retailer has appointed Frederic Argir as chief digital officer.
According to, Argir has spent the past three odd years at Toys-r-Us as first the VP of e-commerce and then the CDO. Before that, he spent 20 months in a similar role at Sports Authority, and was a tech manager and VP at Target for nearly five years.
According to the press release, Argir has been placed in charge of B&N's web retail operations as well as the Nook division, and will report to COO Jaime Carey. Argir will be the boss of Mahesh Veerina, President of the NOOK Consumer business, who will be leaving B&N on 1 February 2016.
A hundred bucks says that he is the hatchet man who will be tasked with shutting down the Nook platform.
Given that the Nook division has shown two years of declining revenue and has yet to show a profit in a single quarter, closing the Nook platform would be a reasonable cost-cutting move.
And what with B&N already having announced that they were giving up on the global ebook market, I think they have telegraphed their intentions. Had B&N intended for Argir to save the Nook, they would have kept the international Nook Store just in case he thought it was salvageable.
Instead, the Nook Store was scaled back before the new CDO came in.
The Nook is doomed. Get your ebooks out while you still can.