Bookmate's long promised expansion into Latin America has commenced.
The social reading service announced on Tuesday that it had partnered with a telecom, Millicom, to launch Bookmate's service in Paraguay and Guatemala. The service is being handled by Tigo Mobile, the largest telecom in those two countries.
Bookmate offers a subscription ebook service similar to Scribd and Oyster, only with a very different focus. Rather than focus on Western market, Bookmate got its start in markets where piracy was rampant, or the average consumer either lacked a credit card (Scribd and Oyster require them) or was unable to afford a high monthly subscription. Bookmate partners with local telecoms to offer a by-the-day or monthly service that is priced so local consumers can afford it.
In the case of Paraguay and Guatemala, Tigo will be handling the billing for Bookmate, simplifying the payment process by bundling the cost into a Bookmate subscriber's monthly cell phone bills.
Bookmate offers a subscription ebook service with over 500,000 titles in eleven languages, including 200,000 titles in English and 40,000 Spanish language ebooks from over 400 publishers. it has also just launched a self-publishing service with an initial collection of more than 20,000 self-published Spanish language ebooks.
Bookmate plans to expand into an additional four markets in Latin America in 2015.
image by Diego3336