Amazon's unlimited ebook service is now available in India.
Pricing starts at 99 rupees (about $1.49 USD) for an introductory one-month plan. Subscription prices range between 149 and 199 rupees, depending on whether you pay by the month or a full year in advance.
KU is priced at $9.99 in the US (and higher in other markets), so that price is as low as it appears. Amazon boasts that KU offers Indian readers "over One million titles for less than the average price of a single print book".
The selection includes both Indian and foreign titles like best seller Two states, One night at a call centre by Chetan Bhagat, The Immortals of Meluha by Amish, political books like Mandate: The Will Of The People by Vir Sanghvi, crime and thriller titles like The Mahabharata Quest, self-improvement books like Don’t Lose Out, Work Out by Rujuta Diwekar, plus thousands of classics including The Bhagavad Gita as well as children’s books such as Harry Potter, the Tell me Why series, and more.
This is the first Asian launch for Kindle Unlimited, which is currently also available in the US, Canada, Mexico, UK, Germany, France, Italy, Spain, and Brazil.
Amazon was one of the first major ebook retailers to launch in India when it released the Kindle there in August 2012. It was followed months later by Google Play Books and Kobo, which launched in early 2013 and late 2013, respectively.
It faces stiff competition in India, including from Flipkart. This company is the largest web retailer in India, and it's also regarded as the leading local ebook retailer, making it a double threat to Amazon.