Tumblr Fixes/Changes ReBlog Quirk And Its Users Are Revolting

One of Tumblr’s best features is the way it’s so easy to repost a snippet, image, or an entire post with easy. Not so coincidentally, this is also one of Tumblr’s worst features, because when a post goes viral it can result in an eyesore like this:

tumblr reblogLuckily for us, Tumblr has decided that now is the time to solve the problem. They’ve announced that starting tomorrow reblogs will no longer use nested blockquotes.

Instead, a reblogged post will be displayed with what Tumblr is calling a “reblog caption”. The original content will be posted first, and any added content will be listed after (similar to a comment on a blog post). You can see a before and after example below:

tumblr reblog


While this is great news for the casual user or the occasional visitor who had been frustrated by the the labyrinthine nested blockquotes, Tumblr’s core userbase isn’t too happy.

In fact, they’re revolting.

Digiday  reports that Tumblr’s most vocal users, mostly teens, are reacting “overwhelmingly unfavorably” to the change. They’re calling the change awful and ugly, and some are threatening to leave the platform.

“Guys if we don’t like the reblogs tell them. Flood their support staff with comments. Tell them why we don’t like it. Tell them why it doesn’t work for you. Tell them. Be nice. Be courteous — leave the obscenities and insults behind but tell them,” wrote one user.

“Keep sending complaints,” another user posted. “Don’t just stop because it’s here and ‘oh we can’t do anything about it’. Keep complaining, keep suggesting things that could actually be useful to us. Make them listen. Make them cancel the update.”

The chances of that happening are slim.

The nested blockquotes may be a signature feature now, but the fact of the matter is this started out as a minor design quirk. It was an afterthought that only became a design signature when Tumblr gained popularity.

Alas, that same popularity turned the signature element into a horrible usability mistake, one which Tumblr has now corrected.

image by by joshwept

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Felix3 September, 2015

    And… this is the kind of Tumblr users I’m ashamed to be associated with. WTF! These are the same people who were complaining that posts tended to become unreadable after a few reblogs. And they did! This fix is *necessary*, and to me, welcome. Now if it turns out to work poorly in practice (like their new text editor), then people can file specific bug reports. But to complain about it now… *shakes head slowly*

  2. Michelle Louring3 September, 2015

    Oh no! Something is changing! Okay, it’s changing for the better, but it’s still changing! PANIC!

    This kind of reminds me of trying to get my dad to change from Vista to Windows 7…

  3. Felix4 September, 2015

    Update: people are actually giving solid reasons why this change is bad: http://tumblr.beesbuzz.biz/post/128332906369/an-open-letter-to-the-tumblr-staff-from-the

    Accessibility: always an afterthought for an able-bodied, neurotypical programmer, no matter how much I try…

    1. Nate Hoffelder4 September, 2015

      That’s interesting, but it doesn’t mean the new format is doomed. It just needs to be tweaked.

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