Tolino Alliance Adds Two German Booksellers to its Ranks

Amazon's ebook competition in Germany consolidated its ranks today.

Boersenblatt and AlleseBook.de report that two regional German booksellers, Osiander and Mayersche, have joined the Tolino consortium. Both retailers plan to adapt their existing ebookstores to the Tolino platform, and they will soon start selling Tolino ereaders and tablets in place of the Pocketbook ereaders they currently carry.

With around 80 stores between them, these are not the largest booksellers in Germany, but adding them to Tolino means that the it is now supported by 1,800 of the bookstores in Germany, out of 6,000.

This will slightly expand the 45% market share that Tolino claimed last November, although I am not sure whether we should celebrate. This is not growth so much as consolidation; in other words we have the same number of players and pieces in the German ebook market, only now they've been grouped differently.

Tolino has always been concentrated in Germany, where it got its start in 2013 as a coalition of 4 retailers and Deutsche Telecom. It also has a foothold in Italy and the Netherlands, where it counts IBS.it, Standaard Boekhandel, and Libri as partners.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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