In addition to being an audiobook distributor, Audible is also a publisher. Its burgeoning original content dept has been producing podcasts, and Audible has also produced audiobooks with radio show quality sound effects, but nothing compares to the half-hearted attempt at a virtual reality experience which was developed for Joe Hill and Gabriel Rodriguez's Locke & Key.
Originally published as a graphic novel series, Locke & Key is by its very nature not your average audiobook source material. In fact, one would assume that it's impossible to turn a graphic novel into an audiobook. You would be wrong, but Audible did have its work cut out for it.
And that is why Audible partnered with digital creative agency Firstborn to create an immersive Locke & Key virtual reality experience which, according to Fast Company, was released last week during NY ComicCon and uploaded to Youtube as a 360-degree video.
Or at least that is what FC is saying; the 83-second video on Youtube doesn't actually show much of a story. But from what I read on Techtimes, this video is exactly what was shown to the NY ComicCon attendees.
You can find Locke & Key as a more traditional audiobook production on Audible, where it's free until 4 November. The audiobook is thirteen hours long.
The virtual reality experience requires an Oculus Rift or some other most of us don't have. That pretty much torpedoed any chance Audible had of turning a profit on this project, but that hasn't stopped them from touting the tech.
"From the beginning, Locke & Key was conceived to truly immerse listeners in the terrifying world created in the graphic novels, thanks to a cast of highly skilled actors, a soundscape that envelops you from all sides, and an original musical score, the audio drama succeeds in doing just that," Audible SVP Barbara Ward Thall told Fast Company. "Given the 360-degree sound design, we thought it only made sense to bring a scene from Locke & Key to life in VR. The fact that the audio drama was scheduled to launch the same week as NY Comic Con gave us the perfect opportunity to share this ambitious and exciting creation with some of its most ardent fans."
It doesn't sound like Audible plans to complete the work, making this little more than a gimmick.
That is disappointing, but hey, the audiobook is free, and from the description this is one of those titles you should grab just because of the cast:
Featuring performances by Haley Joel Osment (Entourage, The Sixth Sense), Tatiana Maslany (Orphan Black), Kate Mulgrew (Orange Is the New Black, Star Trek: Voyager), Joe Hill, Gabriel Rodriguez, and Stephen King (The Stand, 11-22-63), as well as a cast of more than 50 voice actors, this audio production preserves the heart-stopping impact of the graphic novel's astounding artwork through the use of richly imagined sound design and a powerful original score.