No, 94% of Japanese Readers Do Not Prefer Paper

14278359818_56ac6dacf7_heBooks may be a billion-dollar business in Japan, but that industry continues to be supported by a relatively small percentage of the population.

Or at least that is what The Bookseller reported last week, in an article on a recent survey:

The latest poll on reading preferences in Japan has found that digital books have flopped spectacularly, with 94% of readers still preferring paper books.

Long established online market researchers Cross Marketing conducted the survey earlier this month across Eastern Japan (albeit with a typically low base, as is the Japanese practice in such polls, of only 1,200 men and women aged 15-69 years).

Of the 51% who said they read regularly, an average of 6% said they bought e-books regularly. The survey showed that on average 87% of regular readers still buy books at brick and mortar bookstores, with 45% shopping at online outlets like Amazon, and a whopping 37% still buying regularly from second hand bookshops.

  • 15-19
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  • 60-69

image by margothierry

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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