No, 94% of Japanese Readers Do Not Prefer Paper
eBooks may be a billion-dollar business in Japan, but that industry continues to be supported by a relatively small percentage of the population.
Or at least that is what The Bookseller reported last week, in an article on a recent survey:
The latest poll on reading preferences in Japan has found that digital books have flopped spectacularly, with 94% of readers still preferring paper books.
Long established online market researchers Cross Marketing conducted the survey earlier this month across Eastern Japan (albeit with a typically low base, as is the Japanese practice in such polls, of only 1,200 men and women aged 15-69 years).
Of the 51% who said they read regularly, an average of 6% said they bought e-books regularly. The survey showed that on average 87% of regular readers still buy books at brick and mortar bookstores, with 45% shopping at online outlets like Amazon, and a whopping 37% still buying regularly from second hand bookshops.
http://www.cross-m.co.jp/report/rb20151028/
http://www.cross-m.co.jp/report/rb20151028/
- 15-19
- 20-29
- 30-39
- 40-49
- 50-59
- 60-69
http://www.cross-m.co.jp/report/rb20151028/
http://www.cross-m.co.jp/report/rb20151028/
http://www.cross-m.co.jp/report/rb20151028/
http://www.cross-m.co.jp/report/rb20151028/
- No Surprise Here: Japanese eBook Readers Also Like Paper Books (The Digital Reader)
image by margothierry
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