The survey found that consumption of offline media, including books, tv shows, and listening to the radio fell by 17%, while ebook and online media consumption rose.
An equal percentage of the survey group (44%) read ebooks as read print books. This reflects a 9% decline in print book consumption and a 31% increase in ebook consumption over the past three years, and it is in part influenced by ebook users aging in to the survey group.
eBook users tended to be younger, with 88% of the respondents between 16- and 19-years-old having tried ebooks. This last detail os born out by a 2013 survey showed that 48% of Russian teens read ebooks.
TV and radio use also dropped in Russia since 2012 (5% and 7%, respectively), although the two were still the most used media formats (94% and 61%, respectively). The drop in tv consumption mirrored the increase ebook consumption, with respondents in the 16- to 24-year-old age group showing the steepest decline. The survey also showed that 100% of respondents used the internet, but given that this was an online survey that detail is redundant (and with internet penetration around 60% in Russia, it is also a sign of a probable bias in the survey group).
There’s no available data on when or how many ebooks are being read, but we do know most respondents still got their news via tv more often than the internet. They watched a news story on the tv an average of 4.7 times per week, compared to reading a news story online an average of 4.3 times per week or reading a print magazine or newspaper (3.5 times per week).
Alas, the high adoption does not necessarily equate to a large or active ebook market. There have been several past reports that ebook piracy is rampant in Russia. On the other hand, those same reports came from a source which also claimed that 70% of Russians had adopted ebooks, so I’m not sure the numbers are valid so much as they are a reflection of the perceptions of that market.
image by archer10