Move Over BookBub, Fussy Librarian – Goodreads is Getting Into eBook Discounts

Move Over BookBub, Fussy Librarian - Goodreads is Getting Into eBook Discounts Amazon Social Media Amazon announced on Tuesday that Goodreads is launching Goodreads Deals, a daily email newsletter which offers GR members discounted ebook deals personalized to the books listed in their shelves.

From the Goodreads blog:

Book lovers can never have too many books. But sometimes feeding your reading habit can get expensive! And who doesn’t love a good deal? Given that we can't give you an unlimited spending account for books (we wish!), we've come up with the next best thing: Goodreads Deals.

Goodreads Deals are selected for you, because they're based on your individual Goodreads profile. If there's an exceptional ebook deal for a book on your Want to Read shelf, we'll let you know. (It's another great reason to keep your Want to Read list on Goodreads updated!) And, if one of the authors you follow has a not-to-be-missed promotion on an ebook, we'll make sure you don't miss out.

Edit: Goodreads also published a second blog post to inform authors and publishers that there are no submission methods or opt-in guidelines at the moment; the ebooks are chosen at Goodread's discretion.

“This is the first time we’re tapping into our member’s reading interests to offer deals, and it gives them another reason to keep their lists updated,” Chandler told PW. “Now, when books they’ve already added to Want to Read go on sale, we’ll let them know so they don’t miss out.”

Goodreads Deals is currently opt-in; members sign up, select their genres, and then the algorithms do the rest. The deals are offered based on the books a member has on their Want to Read shelf, or on their Already Read shelf. Members will also be shown deals for titles by authors that the member follows on Goodreads.

And of course there is the daily email newsletter, which brings the deals to you.

This is of course not the first time Goodreads has tried to monetize its membership. The social network had already taken to inserting adverts (sponsored posts) in members' update feeds, and they have also collected affiliate fees when directing members to ebookstores.

Coincidentally, today's Goodreads announcement offers a new clue to last week's puzzling story about email newsletter Fussy Librarian losing its affiliate status.

As of this morning, Goodreads is a competitor to Fussy Librarian, BookBub, and the other email ebook newsletter services, and clearly Amazon has been taking a closer look at how its competitors have been operating.

And not just a competitor, but also potentially the largest competitor. Goodreads has 50 million members, and if even a tenth sign up then GR will dwarf BookBub.

How many do you think will sign up?

image by Mosman Library

 

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

18 Comments

  1. Fjtorres17 May, 2016

    A lot, I think.
    What I’ve been hearing is Bookbub has been pretty much taken over by the BPHs and medium tradpubs. So anybody interested in Indie deals has to find a new source.

    Reply
    1. Kurt17 May, 2016

      ahh, so that’s why most of my choices lately have been backlists and the dead (and the zombie novel of the day of course)

      Reply
  2. Peter17 May, 2016

    Lots (hell, i just did). Interestingly if/when you sign up you not only get to choose what deals you want to get (based on your “want-to-read” shelf, authors you follow, and/or by genre) you also get a choice of which bookstore(s) you want to see deals from – Amazon, Apple, B&N (they still sell books?), Google, Kobo, or some combination of the above.

    Reply
  3. I hadn’t even seen that I could sign up and I’m on GR every day! But it’s a lot like what ereaderiq has done for years–notify you when a book goes on sale. The difference is that with ereaderiq, I had to individually opt books in. Sounds like GR will have better and easier settings. And if it truly is automated–ie if I put Executive Lunch on sale and people are notified, that’s great. Now if I have to PAY for that notification to go out, that’s not nearly as great because 1. I won’t know how many books are in the newsletter 2. the cost could be prohibitive compared to potential profit 3. probably other things I haven’t thought of yet.

    I’ll have to sign up to see how it works!

    Reply
    1. Nate Hoffelder17 May, 2016

      have you found any way for authors and publishers to sign up on the supply side?

      Reply
  4. Miss M17 May, 2016

    There is a parallel blog for authors/advertisers stating promo costs will be announced soon.
    https://www.goodreads.com/authors-advertisers

    And it’s not totally opt-in, depending on a user’s current email settings they may find themselves automatically signed up (you can opt out/refine under a new Deals tab in account settings.) As always, much discussion in the Feedback Group.

    Reply
    1. Nate Hoffelder17 May, 2016

      Yes, thanks!

      I just got that from Goodreads PR.

      Reply
    2. They better hope it works better than their other ads. Those ads did nothing and authors stopped bothering. This does seem like a better idea and more targeted. So it will probably be very expensive, but at least this idea sounds like it might result in some attention/sales.

      Reply
  5. Darryl17 May, 2016

    Interesting. BookBub has been terrible lately. I do remember reading it had been taken over by The BPH’s, but it obviously didn’t sink in. I will be unsubscribing. I have found the Fussy Librarian to be good and I often pick-up one of their deals. And of course I will give this new service a try,

    Reply
  6. […] at the Gates (2) Unranked (1) Unranked (2) Company Policy Fringe Benefits (1) Fringe Benefits (2) The Bubble Bursts? Question of the Week: Will Goodreads Deals overtake BookBub as the #1 author email marketing […]

    Reply
  7. The first email newsletter didn’t impress. A couple have been on special before (they may be amazon titles, I didn’t check). I selected mystery/thrillers and these were all in that category (although they definitely leaned towards horror/thriller). No cozies, no fun looking books and nothing from my shelf yet.

    Reply
  8. Straker18 May, 2016

    As far as I can see they only give you four genres to pick from – Bestsellers, Romance, Mystery & Thrillers, and Fantasy & Science Fiction. That’s not nearly enough for fiction and non-fiction (except for bestsellers) is omitted entirely.

    Reply
    1. Straker18 May, 2016

      OK, I just read the details and it does say they’ll be adding more choices eventually. Still, it seems odd to launch with such a narrow range.

      Reply
  9. […] so much for indies over the last few years, plus, Goodreads expansion into ebook giveaways and email marketing for books on sale, which will see them up against promotional platforms like […]

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  10. Writing Tips: Outlining For Genre And Literary Fiction With Libbie Hawker | The Weekend Writer1 June, 2016

    […] so much for indies over the last few years, plus, Goodreads expansion into ebook giveaways and email marketing for books on sale, which will see them up against promotional platforms like […]

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  11. […] Amazon-owned Goodreads launched its discount ebook service last month, I wondered whether Amazon would find reasons to shut down its […]

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  12. Dovile17 May, 2017

    I would sign up too, but it’s US only right now.

    Reply
  13. […] want sales spikes, but that makes no sense given that Amazon has a competing email promo service run by Goodreads. (Curiously, there are no reports of a Goodreads-promoted title being […]

    Reply

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