When I was visiting the Barnes & Noble store in Fredericksburg yesterday,I came across a surprising sight.
Mixed in with the many tables of remaindered, discounted, and otherwise reduced price books was one tablet full of “bargain-priced” history and mythology books. The books were priced between $10 and $13, and here’s the fun part: the titles which mentioned their list price were selling at that price, rather than at a discount.
In a market where trade hardbacks usually list for $25 to $30, and trade paperbacks are often listed for $15, here was a whole table full of hardback books priced for less than the expected retail price of a paperback.
It was a table full of books which carried list prices close to the actual market price rather than the inflated price we have come to expect as the norm in the US book market.
So tell me, is this a fluke, or is it a sign that some publishers are adopting a more sensible pricing policy?