Remember the white Kindle Paperwhite Amazon launched in China and Japan back in April? Soon you'll have the chance to buy one.
In addition to launching the new white basic Kindle today, Amazon has also announced that the white Kindle Paperwhite will be start shipping in the US and elsewhere in the world on 30 June (it's listed on local Amazon sites, yes).
The price is the same as with the black model ($119. 119 euros, £109, etc), and all of the technical details are the same, including the 300 ppi screen, 4GB of internal storage, frontlight, touchscreen, the works. It even supports the Voiceview accessibility feature which Amazon launched earlier this year.
It is, in almost every way, the same Kindle as before, only now with a white shell. And that raises the question: Why would you want one?
A white shell tends to make E-ink screens look more gray, whereas a black shell makes it look more white. So wouldn't you want to have a black shell and a whiter screen?
Sure - unless, as one reader pointed out to me last year, you want to make full use of the screen. The nice thing about a white shell is that it lets you reduce screen margins to the bare minimum, and have text right up against the edge of the screen.
Having the text so close to a black shell would look terrible, but with a white shell it effectively makes the shell the page margins, giving you a larger screen.
I'd still prefer a black shell, but I can see the value, can't you?