B&N is expecting it to be the best-selling title in 2016, and Amazon is even feeding into the frenzy by promising midnight deliveries via Amazon Flex (this is the secret midnight product launch you read about last week, yes).
So a lot of people are ordering the book, and we're looking at hundreds of thousands of copies (both print and digital) being delivered in the first few days.
But how many will be happy with their purchases?
Harry Potter and the Cursed Child is not a novel but a script book for the stage play of the same name. In terms of layout and structure, it's going to resemble one of Shakespeare's plays more than it will look like one of the previous Harry Potter novels.
Will everyone be happy about that, and do you think they knew what they were buying when they clicked the button?
Ever since the story broke last week, I have been pondering that question. Speaking from strictly personal experience, I can easily see how many if not most of the eager buyers misunderstood what they were ordering.
What are the chances that this becomes one of the most returned books of 2016? (And if not the most returned book, then the most unwanted book in charity and second-hand shops?)