Apple Launches Instagram Account for iBooks to Market Book Quotes, Reviews, and More

Apple has Twitter accounts for iBooks and Apple News, and now they’re expanding onto Instagram.

Over the weekend Apple launched an Instagram account for iBooks

apple ibooks isntagram

The account only launched a day ago, and it already has fifteen updates. From what I can see, and from Mac Rumors description, it looks like Apple will be using the account to market to its followers:

Apple also wished author J.K. Rowling a happy birthday through its new verified Instagram page, but otherwise the content appears to largely be focused on introducing followers to fresh and notable stories through quotes, author spotlights, and unique, short videos.

Some of the novels referenced so far on the new page include Blake Crouch’s Dark Matter, Emma Cline’s The Girls, and Wendy Walker’s All Is Not Forgotten.

A number of the updates are reposted from other accounts, including Hachette Books and James Patterson.

See anything you like?

Instagram via macRumors

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. […] the declining sales of tablets. Two items of interest this week related to social media. First, Apple has launched an instagram account for iBooks. The account will share quotes and reviews, and it will be interesting to see how prominently if at […]

  2. […] the intro, I mention the new Draft2Digital Universal Book Links, Amazon launch KU in Japan, Apple launch an Instagram account for iBooks and I discuss lessons learned from the Forbes Richest Author […]

Leave a Reply

Scroll to top