Apple has Twitter accounts for iBooks and Apple News, and now they're expanding onto Instagram.
Over the weekend Apple launched an Instagram account for iBooks
The account only launched a day ago, and it already has fifteen updates. From what I can see, and from Mac Rumors description, it looks like Apple will be using the account to market to its followers:
Apple also wished author J.K. Rowling a happy birthday through its new verified Instagram page, but otherwise the content appears to largely be focused on introducing followers to fresh and notable stories through quotes, author spotlights, and unique, short videos.
Some of the novels referenced so far on the new page include Blake Crouch's Dark Matter, Emma Cline's The Girls, and Wendy Walker's All Is Not Forgotten.
A number of the updates are reposted from other accounts, including Hachette Books and James Patterson.
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