Having fulfilled everyone’s need for coasters, cutting boards, and skeet, tablet shipments dipped again last quarter.
The latest stats from IDC show that global tablet shipments dropped in the second quarter of 2016 to 38.7 million units, from 44.1 million units. Both Apple and Samsung saw their tablet shipments fall, while Lenovo and Huawei both sold more tablets last quarter than in the same period in 2015.
And then there’s Amazon, which is a special case.
IDC estimated that about 58% of tablet shipments came from the top five tablet makers, with the rest of the industry shipping 42.4%, or 16.4 million units.
Apple shipped ten million tablets last quarter, down from eleven million in 2015. Samsung shipped six million (down from eight million), while Lenovo shipped 2.5 million and Huawei 2.2 million.
Amazon rounded out the top five with an estimated 1.6 million. IDC describes that as a 1,200% increase from the ~100,000 tablets Amazon shipped in the same period last year, but as we both know IDC wasn’t counting all of Amazon’s tablets.
As I explained last quarter, IDC refuses to regard six-inch tablets as tablets, so it wasn’t counting the Fire HD 6 when it was Amazon’s best-selling tablet last year. As a result we need to take IDC’s figures with a huge caveat. Sure, these figures are only estimates and not hard facts, but even as estimates the figures are soft.
image by Martin Voltri