Amazon’s 404 Page is Going to the Dogs

The 404 page started out as the catch-all page you see when a site can't find the page you are trying to visit. That page is an afterthought on many sites. but a few websites have devoted time and resources to making their 404 a destination worth visiting.

This blog has a simple 404 page which references creatures living in the server closet, but other sites have put more work into it, with some crafting games just for the 404 page, or funny images, or even a video (which has since been deleted, alas).

Amazon went for the more personal touch. A Twitter user has tipped me to the news that starting sometime before May 2016, Amazon replaced its uninformative and unhelpful 404 page with one which looks like this:

Amazon's 404 Page is Going to the Dogs Amazon

The 404 page now features one of the dogs belonging to Amazon employees, and it also links to a page called "Meet the dogs of Amazon".

That page features the dating profile of a couple dozen dogs, including a disappointingly small number of corgis (only eight). All the dogs  are adorable, and they all belong to Amazon employees.

Cute dogs a side, Amazon has turned the page into a recruitment tool as well as a marketing meme which is bound to go viral.

Smart, that.

About Nate Hoffelder (9907 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

4 Comments on Amazon’s 404 Page is Going to the Dogs

  1. The mother of all funny 404 landing pages is at

    Especially if you liked The Hitchhiker’s Guide to the Galaxy.

  2. This is fun and cute, sure, but it’s also a missed opportunity. they could have featured shelter dogs that are available for adoption, or made it a charitable outlet… but instead it’s just kind of silly. fun, but silly. you do make a good point that it’s a cool thing for their employees.

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