Paypal’s New eBook Report: Consumers Are More Willing to Pay for eBooks Than Video Games

Paypal released the results of multi-nation survey this week, and it showed that consumers' reading habits, device preferences, and willingness to pay for content can change drastically as you cross international borders.

You can find the global report (more like a collection of slides) here as a PDF. There's also a US-centric report (PDF). A few details which jumped out at me were the disparities in devices used for reading.

You can almost tell which countries have gone to a post-ereader market based on this chart. France has, and so has the US, but UK, Germany, and Spain have note.

Paypal's New eBook Report: Consumers Are More Willing to Pay for eBooks Than Video Games e-Reading Hardware surveys & polls

The survey report also showed that in some countries consumers were more willing to buy ebooks than to buy games on in-game purchases.

Alas, while it sounds great that consumers are more willing to spend on ebooks, that doesn't actually mena they are willing to spend _more_ than they would on games.

In fact, the average spent on games was universally higher than for ebooks:

When buying ebooks, Americans were most likely to buy thrillers, SF&F, and romance (which we already knew were the three most popular ebook genres).

And of course consumers were most likely to buy from Amazon.

 

 

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

6 Comments

  1. Simon2 November, 2016

    I’m not sure if too much should be read into average spending being higher on video games than books.

    Every video game, except the very, very smallest requires a team to make, whereas indie ebooks are typically a one-man show, with some contracted labour. So this means the price of the average game has to be higher to pay all those involved. The typical price for a decent indie game on Steam is usually $15 vs. say $5 for the typical indie ebook.

    Then you have the AAA video games which are now getting north of $60 compared with the average Big 5 pubbed ebook at just north of $10.

    (Indie game makers also contract labour like indie ebookers do, but, for example, games usually require much more art than the single contracted cover need for an ebook).

    Reply
  2. […] We are always told that readers really don’t want to pay for books. This is one of the primary drivers behind resistance to low pricing and free giveaways – the fear that it encourages a trait that really shouldn’t be encouraged. A new report into digital reading and gaming by Paypal suggests that people might not be so resistant to paying for books after all. The survey, which covers many aspects of our digital reading habits, is global in its scope, offering many fascinating insights into the different stages different markets have reached, and provide a great basis for an international strategic roadmap for indies. There’s also interesting commentary on Digital Reader. […]

    Reply
  3. […] Paypal released survey data that shows readers are willing to spend more money on ebooks than video games. […]

    Reply
  4. […] Paypal’s New eBook Report: Consumers Are More Willing to Pay for eBooks Than Video Games (The Digital Reader) […]

    Reply
  5. […] Lien de l’article du Digital Reader, sorti le 2 novembre 2016, intitulé « Paypal’s New eBook Report: Consumers Are More Willing to Pay for eBooks Than Video Games » […]

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to top