Alexi’s Book Recommendation Service is Doomed

alexiSo The Guardian and The Bookseller finally noticed this week  that the UK-based Alexi book discovery service is now open to the public. (I have been following Alexi since the service was first announced last July, and according to the email I have received this service opened to the public on 28 September.)

I am the only one to say this in public, but Alexis is doomed, for obvious reasons. From The Bookseller:

Members are charged either £1.99 a week or £79 a year to join Alexi. The business model works by offering members free previews of books. Every time a member reads a book beyond the free preview limit it triggers a payment to the publisher equivalent to an e-book sale. The author who recommended the book will also receive a small payment from the company every time a book is read, along with other incentives to take part.

The app will select approximately 400 books to recommend to members over the course of a year.

It’s not just the fact Alexi is charging 2 pounds per week for a service Bookbub, Goodreads, and many other sites offer for free but also that this service is limited to the UK and can only be access from the Alexi app …

… which is only available for iPhone and iPad (an Android app is planned for 2017).

And if you buy an ebook through Alexi, you can only read it in the Alexi app. Alexi’s competitors, on the other hand, are free and recommend titles which can be bought from a user’s preferred ebook retailer.

Update: Alexi sells access to ebooks, not recommendations. You can read books for free for that monthly fee.

How is it that I am the only one who has figured out that this app is doomed?

I can’t answer that question, but I can add that I have never seen an app which more closely epitomizes the publishing industry echo chamber. It is almost as if Alexi was designed to appeal to the literati and other insiders who want to pay for the privilege of being told which books are the “right” books to buy.

Me, I find Alexi a complete waste of money, but then again I am also connected to thousands of book people on Twitter who recommend great reads all the time and ask nothing in return.

And Alexi wants us to pay for something everyone else is giving away?

Why ever would we do that?

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Erin6 December, 2016

    I agree that this app seems doomed to fail for a number of reasons, but comparing it directly to Twitter referrals and Goodreads seems unfair — can you instantly read previews of every single book someone from your community recommends on those platforms? I would assume the people behind Alexi see that as big reason to subscribe.

    1. Chris Meadows6 December, 2016

      Well, pretty much any book that’s available on Amazon has a preview available…

  2. Ed Bear6 December, 2016

    Just as with many upper-classes across human history, most of the publishing industry is listening to advisors who agree with their prejudices. That’s what creates echo chambers and Trump’s victory. “Everybody *I* know agrees with me.”

  3. Carmen Webster Buxton7 December, 2016

    It sounds like a snobby idea to begin with (“Let us tell you what you want to read!”) so probably it deserves to die.

  4. Chris7 December, 2016

    Having tried to work with publishers on another doomed ebook startup I feel sorry for the Alexi team – they probably started out with some bright ideas and slowly realised how constraining the terms are and how little innovation is allowed. As we’ve seen from many of the other startups in this space not even deep pockets (of investment cash) can buy you success.

    1. Nate Hoffelder8 December, 2016

      I would have sympathy except they are industry insiders, so I’d think they already knew what they were getting into.

  5. Chris8 December, 2016

    Good point – although the starry eyed people doing the hard work to bring it to life probably believed it would be different thanks to the insiders at the helm… so I’ll still feel sorry for the people at the coal face!

    The insiders probably drank their own kool aid too – without accepting they’d spent years creating the problem not the cure.

    Keep up the good work Nate – always enjoy your perspective.

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  7. Rob Murray Brown17 November, 2020

    We were both right! we predicted the collapse of Alexi – Dissolved Oct 2020 – when they used Crowdcube take £176k off 156 investors in 2015. What a waste and just so you know the UK taxpayer has paid for 50% of that through SEIS – which is a crime.

    1. Nate Hoffelder17 November, 2020

      I didn’t expect it to last this long!


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