PW brings us the news that Arcadia Publishing has opened a retail venue in its local airport, but unfortunately the venerable publication left out half the story and got half of its facts wrong.
The press’ first book kiosk is now available at Pittsburgh International Airport, which has the highest per passenger spending of any airport in the country. The machine has pockets that hold a total of 150-200 copies of books when it is fully loaded. Some of the initial offerings include African Americans in Pittsburgh and Forgotten Tales of Pittsburgh.
As you can see in the photo at right, this is not a kiosk; it is a vending machine. The publisher itself even calls this installation a vending machine:
Making a pit stop at Pittsburgh International Airport this holiday season? Be sure to stop by our FIRST book vending machine, located in Concourse C, next to Hudson News. It's the perfect spot to pick up last-minute holiday gifts or a great read for yourself!
And that brings me to the second point: the location of the vending machine. It was installed next to the local Hudson News location.
While many Hudson News are more newsstand than bookstore, this is one of the ones which can honestly be called an airport bookstore:
While I can appreciate the publisher's desire to install a book vending machine in the airport, I cannot fathom the thinking that went into choosing this redundant and easily overlooked location.
Better luck next time.