Google Play Books is Renting Harlequin Titles for $.99 a Day

Google Play Books is Renting Harlequin Titles for $.99 a Day eBookstore Google Books Google Play Early last month Google briefly rented YA titles from HarperCollins for a dollar a day. Now they are running a similar sale on Harlequin titles.

The weekly sales email from Google Play Books brought me the news that readers can now rent the works of Lisa Harris, Debbie Macomber, Maya Banks, and others.

We're heating up your winter with red-hot Harlequin romance! Enjoy a special 99¢ rentals offer on great reads now through February 2nd. The rental period begins at the time of purchase, and can be accessed in your library for the next 24-hours. Explore contemporary crushes, westerns, and suspenseful love stories, and fall for your next favorite.

Over twice as many titles are included in this sale as in the sale back in December, and given the voracious reading habits of the average romance fan that could prove a costly mistake for Harlequin.

Judging based on the reader I share a Kindle account with, romance readers can easily go through three or four titles a day. This sale lasts for two weeks, which I am told is enough time to finish 60 ebooks.

It will cost less than $60 to rent ebooks which usually sell for $4 to $8 each. That means that Harlequin could be missing out on as much as 80% to 90% of the revenue from a sale. And unless some of those readers go back later and buy a copy of an ebook they read, it's going to be a permanent loss.

About Nate Hoffelder (10081 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on Google Play Books is Renting Harlequin Titles for $.99 a Day

  1. Yes, some readers may read 60 titles in two weeks, but I suspect other readers will read just a few during that time. Yes, the publisher will lose potential money, but they may gain a long term customer.

2 Trackbacks & Pingbacks

  1. Digitala boknyheter från vecka 3 – Boken år noll
  2. » 24 Stunden lesen für 99 Cent: Google Play Store testet Kurzzeit-Vermietung

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