Japan’s Digital Manga Market Grew by 28% Last Year

Last week I reported that the Japanese book publishing industry’s revenues dropped around 4% in 2016, but the news was slightly better for manga publishers.

Anime News Network reports that manga sales were essentially flat in 2016, increasing by only a fraction of a percent:

The All Japan Magazine and Book Publisher’s and Editor’s Association (AJPEA) released a report on February 24 that estimated that the combined physical and digital sales of the manga industry in Japan amounted to 445.4 billion yen (about US$3.91 billion) in 2016, a 0.4% growth compared to the previous year’s 443.7 billion yen (about US$3.89 billion). The combined sales of both physical and digital approach 2008’s 448.3 billion yen (about US$3.93 billion) total.

Sales of print manga volumes amounted to 194.7 billion yen (about US$1.71 billion) in 2016, a 7.4% decrease from the previous year, while sales of manga magazines amounted to 101.6 billion yen (about US$892 million), a 12.9% decrease from the previous year. The combined 296.3 billion yen (about US$2.60 billion) total of print sales of manga from both compiled book volumes and magazines saw a 9.3% decrease from last year. This the 15th year in a row to mark a decline in sales for manga’s print market. The print-only market is now about half of what it was in the mid-1990s.

However, sales of digital manga volumes amounted to 146 billion yen (about US$1.28 billion), a 27.1% increase from the previous year, while sales of digital manga magazines amounted to 3.1 billion yen (about US$27.24 million), a 55% increase from the previous year. The combined 149.1 billion yen (about US$1.31 billion) total of digital sales of manga from both compiled book volumes and magazines saw a 27.5% increase from last year.

To be clear, the manga sales mentioned above were not reflected in last week’s data on ebook, magazine, and print sales. This is a different category, and when added to last week’s data we find that the Japanese  publishing industry’s 2016 sales reached 1.6618 trillion yen, or about $14.8 billion USD.

image y Sjors Provoost





Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. […] Och i Japan ökar försäljningen av digitala mangaserier starkt. […]

  2. David Cyze27 September, 2017

    So, if we include digital manga sales in total eBook sales, did the market grow by > 20%?

  3. […] vi http://www.livrescanadabooks.com/en/blog/entry/an-introduction-to-the-japanese-book-market vii https://the-digital-reader.com/2017/03/20/japans-digital-manga-market-grew-28-last-year/ viii […]


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