Yahoo Japan Outsources its eBookstore

According to a press release Yahoo Japan has outsourced its ebook operations to a company called eBook Initiative Japan. The handover will take place on 1 April, after which eBook Initiative Japan will be responsible for all aspects of running the ebookstore and marketing its content.

Yahoo Japan Outsources its eBookstore eBookstore

Coincidentally, the parent company Yahoo only controls a minority stake in Yahoo Japan; Yahoo owns about 35% of its Japanese subsidiary, while Softbank owns 36%. So Verizon, which is still in the process of acquiring Yahoo, doesn't quite own a Japanese bookstore.

In any case, outsourcing operations made sense given the relatively small size and slow growth of the Japanese ebook market.

According to Japan's Research Laboratory of the Publishing Science, Japanese ebook sales rose 13% in 2016, to 25.8 billion yen. In comparison, book sales alone accounted for 737 billion yen.

image by abhisawa

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. […] There has been speculation that part of the new release of Windows 10 would include Microsoft’s entry into the ebook sales arena, complete with their own in-browser ereader. It seems that this is, indeed, going to happen when the launch goes live on April 11. Watch this space. Meanwhile Yahoo Japan has gone the other way, outsourcing the operation of its ebook store to ebook Initiative Japan. […]

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